ABCD Behavior CoachTurn Your
Frontline Teams &
Volunteers
Into Behavior
Change
Champions
The first behavior change enablement platform built for development organizations. Design, deploy, and optimize evidence-based programs at scale—all via WhatsApp.
Development Field Teams & Volunteers
Are Working at Half Capacity
Missing Critical Skills and Wellbeing Support
The Real Problem Isn't Dedication
It's that technical training is delivered all at once, behavioral engagement skills are ignored, and worker wellbeing is treated as an afterthought instead of a foundation for success.
The ABCD Coach Drives
Lasting Behavior Change
Six core capabilities that transform how development organizations deliver evidence-based behavior change programs at scale
Real Organizations,
Real Behavior Change
See how development organizations are achieving breakthrough results with evidence-based behavior change programs
Ready to Join These Success Stories?
See how your organization can achieve similar breakthrough results
Learn How ABCD Behaviour Change Coach
Is Better Than Other Platforms
See how ABCD Coach transforms traditional approaches into breakthrough behavior change programs
Training Platforms
Knowledge transfer
Actual behavior adoption
3x higher adoption rates
Generic Tools
Activity tracking
Behavior change measurement
Evidence-based results
One-Size Programs
Static interventions
Adaptive behavior journeys
Personalized at scale
Expensive Custom
$100K+ behavior programs
Deploy proven interventions in days
90% cost reduction
See the Difference for Yourself
Experience how ABCD Coach transforms behavior change program delivery
Transformative Value for
Every Stakeholder in Development
See measurable impact across funding, implementation, and research
Key Benefits
Key Benefits
Key Benefits
Loved by Development
Professionals
Hear from program managers and researchers achieving breakthrough results with evidence-based behavior change programs.
"ABCD transformed how we deliver maternal health programs. The real-time data helps us adjust interventions instantly, and WhatsApp integration means we reach mothers in the most remote villages."
"Finally, a platform that understands development work. The behavior change frameworks are scientifically solid, and cultural adaptation features are revolutionary for our multi-country programs."
"The analytics give us concrete evidence for funders. Being able to show real behavior change data has been invaluable for securing continued investment in our programs."
Common Questions About
Behavior Change Programs
Get answers to frequently asked questions about implementing ABCD Coach in your behavior change initiatives
ABCD Coach enables rapid program deployment in as little as 2-3 weeks. Our pre-built behavior change frameworks and WhatsApp integration mean you can start engaging your target population almost immediately. The platform includes ready-to-use journey templates based on proven behavioral science that can be customized to your specific context and population needs.
ABCD Coach is designed for low-resource environments. The platform works on basic smartphones and even feature phones through SMS fallback. We support offline content delivery, voice messages in local languages, and community sharing models where one phone can serve multiple participants. Our deployment team helps assess connectivity and develops appropriate delivery strategies for your specific context.
Our platform enables sophisticated A/B testing of different behavioral interventions, messaging approaches, and delivery timing. You can test multiple variations simultaneously across different population segments and track which approaches drive the highest adoption rates. The system automatically analyzes results and provides recommendations for scaling the most effective interventions.
Yes, ABCD Coach offers robust API integration capabilities with most major data collection and monitoring systems including KoBo Toolbox, SurveyCTO, Salesforce, and custom databases. We can sync participant data, behavioral outcomes, and program metrics bi-directionally to ensure seamless workflow integration with your existing M&E infrastructure.
ABCD Coach incorporates multiple evidence-based frameworks including the Transtheoretical Model, Social Cognitive Theory, Theory of Planned Behavior, and COM-B model. The platform also supports implementation science approaches like the Consolidated Framework for Implementation Research (CFIR) and provides tools for barrier identification, social norm mapping, and motivational interviewing techniques.
Our analytics track behavior change over extended periods (6-12 months) using multiple measurement approaches: self-reported behavior tracking, peer verification systems, objective outcome indicators, and environmental validation where applicable. The platform distinguishes between initial adoption, sustained practice, and long-term behavior maintenance through longitudinal cohort analysis and predictive modeling.
Ready to Drive Real
Behavior Change in Your Programs?
Use ABCD Coach to design, test, and scale behavior change interventions that actually stick. Transform your impact today.
Trusted by behavior change leaders in 50+ countries
Over 200+ development organizations rely on ABCD to deliver measurable behavior change at scale. Transform your programs and maximize your impact with evidence-based interventions.